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Author Archive

how to generate refinance leads

A few tips on how to generate refinance leads

exclusive refinance leads

This is a first post from a series dedicated to the so-called “Exclusive Refinance Leads“.
we are going to talk, again, about Mortgage refinancing
So, what makes a lead fall into the “exclusive leads” category? well, shortly said, an exclusive lead is one “for your eyes only” - once the provider sold one to you,  it won’t [...]

Traditional methods of generating mortgage leads - are they worth the trouble?

When you buy your leads from a lead-generation company you might not get “perfect” leads in return for your money. The lead-generation companies are sometimes selling the same mortgage /refinance leads to more than one entity, so you might get a list that was already used by another agent, which already got appointments and so [...]

Internet Refinance Leads - a short review

The internet is now part of our life , and work. We simply cannot understand how we used to live and work without it!
And, of course, with time the internet mortgage leads have become more complete, and easier to work with (and close) than ever before. What you should know about Internet Refinance leads :
- [...]

lead management - a short intro

When it comes to refinance leads/mortgage leads, you did notice that quality is the key, not the quantity. More leads equals more time invested to process them, and fewer high-quality leads will be more profitable than hundreds of so-so leads, as time is a very valuable resource to you and your company.
So what do you [...]

Converting leads tips

Converting the shiny new mortgage leads you just acquired, and that are now sitting in your shiny, well-organized database into loyal customers might sound like an easy task, but it’s surely not.
The work begins right when you got the refinancing leads - you need to parse them, read the data, and prioritize them. There are [...]

5 tips for better mortgage refinancing leads

If you read my earlier post about mortgage refinancing , you know that I always put the customer first, and by doing that, I make sure that the customer will get me referral leads.
But how do we get a first-time customer, and not one referred to  us by one of our previous customers?
I will not [...]

so, what is refinancing after all?

I’m sure you all think you know what refinancing is - replacing a debt with another, you say.
But for you to get good refinancing leads and turn them into paying customers and , why not, money, you need to put yourself in your (potential) customer’s shoes. Let them know why it would be a good [...]