Converting leads tips
Converting the shiny new mortgage leads you just acquired, and that are now sitting in your shiny, well-organized database into loyal customers might sound like an easy task, but it’s surely not.
The work begins right when you got the refinancing leads - you need to parse them, read the data, and prioritize them. There are many leads that are there by mistake- the customer got on the lists either by mistake, either the lead provider was not very reliable - you need to remove them from your database.
Also, many customers won’t actually require your services in the next days (weeks, even months), so you need to get the customers that WILL require your services first at the top of your list.
After you do that, immediately start the lead conversion routine. Contact them, get an appointment, make sure they understand well your services. They can loose interest/change their mind about refinancing, so don’t hesitate much.
Last, but not least, don’t forget about the tips from my previous post!
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hi guys,
I was unable to find a reliable source for mortgage leads in my area (San Diego).
Do you know anything? can you point me in the right direction?
Thank you.