how to generate refinance leads
How do you generate refinance leads these days?
If you find commercial mortgage refinancing leads to be expensive, a cheaper solution could be in-house refinance leads generation.
This sounds easy enough, but in reality the amount of work involved could easy scare most people.
Yes, you need to work a little extra, but these mortgage leads will be much better than the ones you could buy.
The key word in this whole process is people.
Step 1
The first step was mentioned on this blog quite a few times, and it involves social skills.
You meet daily dozens of people, treat each one of them like it’s your only client, and make sure they see a friend in you. This is not easy, and you won’t succeed this with all your clients or potential clients, but any person counts.
Step 2
Home refinancing benefits
Always make sure that your client base understands the benefits of a well-done refinancing.
Let’s face it, these days all of us could honestly say that every penny counts. And it does. By refinancing expensive loans, your clients could achieve more with less money. Think of this as a good slogan.
Lowering the monthly mortgage payment is something most people would try to do if they would know more about the subject.
Step 3
Offer them real-world examples.
Yes, it sounds good on paper, but is it as good in a real-life environment? People are often afraid of getting things worse, so they might be easily convinced if you can show them some hard evidence. Did you refinance your mortgage loan? If so, use your own example. But if you can come up with an example of a person/family very similar to your client, someone they can associate themselves with, it’s even better.
Step 4
Let them think about it
Do not try to make them decide something like this on the spot. Give them enough material they can read at home, share with the significant other, and your contact details. Don’t give them 100 pages to read, this would scare them away, instead provide them with 10 pages of real important information, something easy to understand and to follow.
Yes, there are only four steps. Nothing major. But it works.
If you thought that you need a super-computer to generate refinance leads, you were wrong. I mean, yes, that’s one way of doing it, but the good results aren’t achieved this way. Doing it my way, you achieve something better: referral refinance leads. Make your client happy and he will mention you to a couple of friends, make them happy too, and you’ll have a network. THIS is how refinance leads are supposed to be generated.
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