Traditional methods of generating mortgage leads - are they worth the trouble?
When you buy your leads from a lead-generation company you might not get “perfect” leads in return for your money. The lead-generation companies are sometimes selling the same mortgage /refinance leads to more than one entity, so you might get a list that was already used by another agent, which already got appointments and so on, so you basically get nothing.
At times, the lists are not fresh, and the potential customers might not need your services at all at this time, so you are facing a lot of wasted time trying to contact them.
Is there an alternative, you might ask? The answer is yes. The conventional methods of generating mortgage leads are here to help you.
Many of us consider the traditional methods a waste of time nowadays, and this is only because they are more and more distracted by the “modern” ways to generate refinancing leads, like using computers and computation, but I don’t think that myself.
In many case, I got way better refinancing leads using conventional methods, and they were better. Yes, generating leads this way is a (very) time-consuming task, and, yes, it might look like your time can be put to a better use.
So my answer is YES.
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